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With a Foreword by Jim Cora, former Chairman of Disneyland International
"A leadership blueprint, applicable in any organization." -- Captain D. Michael Abrashoff, U.S. Navy (Ret.), and author of It's Your Ship
"When I first arrived at The Walt Disney Company, I was surprised to find I had to go back to school--at Disney University! There, I learned the fundamentals of guest service that consistently gave Disney a tremendous advantage in the marketplace. Now, anyone can know these secrets of success thanks to Doug Lipp's informative book. No matter what your business, the lessons taught at DisneyUniversity will prove invaluable." -- Michael Eisner, Former CEO and Chairman, The Walt Disney Company
When it comes to world-class employees, few organizations rival Disney. Famous for their friendliness, knowledge, passion, and superior customer service, Disney's employees have been fueling the iconic brand's wild success for more than 50 years.
How has Disney succeeded in maintaining such a powerful workforce for so many years? Why are so many corporations and executives drawn to study how Disney continues to exemplify service and leadership standards?
The Disney University, founded by Van France, trains the supporting cast that helps create the world-famous Disney Magic. Now, for the first time, the secrets of this exemplary institution are revealed. In Disney U, Doug Lipp examines how Van perpetuated Walt Disney's timeless company values and leadership lessons, creating a training and development dynasty. It contains never-before-told stories from numerous Disney legends. These pioneers share behind-the-scenes success stories of how they helped bring Walt Disney's dream to life.
Disney U reveals the heart of the Disney culture and describes the company's values and operational philosophies that support the iconic brand. Doug Lipp lays out 13 timeless lessons Disney has used to drive profits and growth worldwide for more than half a century.
To this day, the Disney University continues to turn out some of the most engaged, loyal, and customer-centered employees the business world has ever seen. Using the lessons outlined in Disney U will set your organization on a path of sustained success.
PRAISE FOR Disney U:
"I highly recommend Disney U to anyone interested in building an enduring market presence and brand." -- Stephen Cannon, President and Chief Executive Officer, Mercedes-Benz USA
"Lipp's narratives reveal how Van and other Disney visionaries set the stage for a world-class organization by skillfully balancing both 'people' and 'technology.'" -- Debi Aubee, Vice President of Sales, Bose Corporation
"Every leader should have the equivalent of a Van France at his or her side. Thanks to Doug Lipp, we can now tap into the brilliance of a man who helped Walt createThe Happiest Place on Earth." -- David Overton, Founder and Chief Executive Officer, The Cheesecake Factory
"How does Disney University create such enthusiastic, loyal, and customer-centered employees, year after year? Now, for the first time, Doug Lipp takes us on a journey backstage to answer this pivotal question." -- John G. Veres III, Ph.D., Chancellor, Auburn University at Montgomery
"Doug Lipp shares terrific stories about Disney that underscore the importance of creating an organizational culture with an unwavering dedication to superlativeservice and exceptional quality, both for employees and customers. He then takes it a step further by explaining how to bring these values to life for your organization." -- Christine A. Morena, Executive Vice President of Human Resources, Saks Incorporated
- Sales Rank: #59809 in Books
- Published on: 2013-03-26
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.50" w x 1.00" l, 1.05 pounds
- Binding: Hardcover
- 240 pages
About the Author
DOUG LIPP helped create the first international version of the Disney University, in Japan at Tokyo Disneyland, and then led the training team of the Disney University at the corporate headquarters of The Walt Disney Company, The Walt Disney Studios. He mentored under a number of Disney University visionaries, including the Disney University founder, Van France. Lipp consults with numerous Fortune 100 corporations and travels the world speaking about the lessons he learned at the Disney University.
Most helpful customer reviews
14 of 15 people found the following review helpful.
Helpful lessons from Disney on employee engagement
By John Gibbs
Disneyland's employee orientation program grew to become Disney University, an institution that "forever changed the professions of employee training and development", according to Doug Lipp in this book. The author was for a number of years the head of the training team at Disney University, and the book is largely a tribute to Van France, the founder of Disney University.
The book provides 13 "lessons" in training and managing employees derived partly from the Disney culture and partly from experience gained in facing and overcoming various problems over the years. Central to these lessons are Van France's "Four Circumstances", which are a type of core values relating to the employee training experience: Innovation, Organizational Support, Education and Entertainment.
I personally found the most interesting lessons to be those learnt through encountering and overcoming significant problems:
* When the Disney Store was first opened, the shopping experience failed to meet expectations, and a new Disney Shopping Experience had to be created.
* Two years after the opening of Walt Disney World in Florida, employee turnover rate reached 83 percent, and urgent action had to be taken to improve employee morale.
* Recession in the early 1980s required creative approaches to differentiating by doing more with less.
* Communication silos caused lost marketing opportunities, and the Disney Dimensions executive training program was developed to address this.
* Cross-cultural issues had to be dealt with when new parks were opened in Japan and France
Most workplaces are quite unlike Disneyland, and many of the things that they do at Disney will not be transferrable to other work environments. On the other hand, many of the HR challenges faced by Disney are the same as those faced by any employer, such as improving employee engagement, enhancing the customer/client experience, maintaining workforce morale, dealing with market downturns, and breaking down communication barriers. In my opinion there is much to be gained from reading this book.
10 of 12 people found the following review helpful.
Disney U is for Everyone
By Business Owner
My business partners and I own 40 quick serve restaurants and loved Disney U. The ideas Doug Lipp presents are spot-on and we plan to use many of the lessons from this book. In particular we like the simplicity and applicability of the lessons to our business. We don't have a dedicated training crew or a big training budget, but we found out the lessons in Disney U are for anyone. We are confident we can create Disney style magic even in the fast food business. Over the next few months, we plan to share many of the stories and quotes in our staff meetings. Many thanks to Doug Lipp for writing a book that is fun to read and massively informative!
9 of 11 people found the following review helpful.
There are valuable business lessons to be learned from "the human architect" of Disney's magic kingdoms
By Robert Morris
Personal note: Soon after Disneyland opened in 1955, my father was invited by Walt Disney to tour the park with him and his brother Roy. (My father's firm had been retained to design insurance coverage for the entire Disney organization and he served as the "general contractor" for assigning segment coverage.) Frankly, I had no idea what to expect and still get goose bumps every time I recall entering, for the first time, what was both metaphorically and literally a Magic Kingdom.
Some organizations need to have more of their employees positively and productively engaged than do others and that is certainly true of The Walt Disney Company and, especially, true of its theme parks at which "cast members" constantly interact with "guests." In this book, Douglas Lipp explains how "the Disney University develops [who he claims are] the world's most engaged, loyal, and customer-centric employees." They are "second to none when it comes to friendliness, knowledge, attentiveness, passion, and guest service." That was true 58 years ago and remains true today.
Van Arsdale France is the "human architect" to which the title of my review refers. According to Lipp, he was "a strange combination of three of Disney's most famous characters -- Jiminy Cricket, Mary Poppins, and Donald Duck" who exuded qualities and values "every leader should strive to attain: crystal-clear direction plus an unwavering commitment and passion," qualities that Disney also possessed in abundance. France played a major role in the development of people who make certain that each park would be "The Happiest Place on Earth" for guests as well as for themselves.
For leaders in any organization, whatever its size and nature may be, Lipp suggests thirteen specific lessons to be learned from the Disney University and devotes a separate chapter to each lesson. They are best revealed within the narrative, in context, but I will discuss briefly "Van's Four Circumstances," the values of The Walt Disney Company that create a perfect environment for the Disney University. They are not unique; rather, they are already well-known and must be pervasive at all kevels and in all areas of operation. Specifically: Innovation, Organizational Support, Education, and Entertain. Each must be constant and consistent. The complete discussion of these four can be found on Pages 19-25.
These are among the dozens of other passages that also caught my eye, also listed to suggest the scope of Lipp's coverage:
o The Two Worlds of Disney (Pages 7-11)
o The Disney University Is a Fun Place to Work (31-32)
o Capturing Hearts and Minds (36-38)
o Balancing Art and Science, and, Keeping the Park Fresh (44-45)
o "We Want to Meet Snow White" (48-50)
o A Different Perspective (57-59)
o The Birth of the Disney University (69-70)
o Disney University: Where Everyone Majors in "People," and, Disney University: Tradition and Innovation (74-76)
o Disney Guest Service: Simplify the Complex SCSE (84-87)
Note: Safety, Courtesy, Show, and Capacity/Efficiency
o The Disney Shopping Experience (87-90)
o The Walt Disney World Crisis (101-103)
o No Room for Excuses (115-117)
o Executive Development: A Disney Tradition (129-131)
o The Green Light Experience (132-134)
o Cultures Are Neighborhoods (175-178)
Lipp makes especially clever use of several reader-friendly devices, notably "Lesson Review" and "Applying Van's Four Circumstances" at the conclusion of most chapters. He also inserts dozens of quotations from primary sources such as Walt Disney and Van France, of course, but from countess others who were also centrally and significantly involved in the process by which the Disney Parks and University evolved over time. Lipp cites (on Page 17) Van France's memorandum dated (September 21, 1962) in which he proposes a program to establish "the University of Disneyland, 1962-1963." And then as they say, "the rest is history" and much of that history is in this entertaining as well as informative book.
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