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Explosive and controversial, this expos uncovers the exploitation of college, high school, and even junior high basketball players by the billion-dollar atheltic shoe companies competing for national endorsements. photo insert.
- Sales Rank: #1020295 in Books
- Color: Black
- Published on: 2000-01-11
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .88" w x 5.98" l, 1.45 pounds
- Binding: Hardcover
- 320 pages
- ISBN13: 9780446524506
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Review
"Details a war waged by two multinational sneaker companies and profiles the two men who serve as field marshals for each side.... A sobering read for anyone who cares about the future of basketball." -- Alexander Wolff, Sports Illustrated
"For all its clever advertising campaigns, the real story of the sneaker industry is one of influence peddling and the unholy, unscrupulous recruitment of children. This is that story, in excruciating detail." -- Phil Mushnick, New York Post and TV Guide
"For those who care about the game, SOLE INFLUENCE sends a most disturbing message. Read it and weep. But read it. The nasty Vaccaro-Raveling rivalry and the story of Nike pitchman Myron Piggie are alone worth the price of admission to college basketball's house of horrors." (Armen Keteyian, CBS and HBO Sports) REVIEW "We always knew something stunk about basketball and the sneaker business, and SOLE INFLUENCE lets us know where the stench is coming from.... A most revealing and insightful book." -- Jackie MacMullan, Sports Illustrated
Details a war waged by two multinational sneaker companies and profiles the two men who serve as field marshals for each side....A sobering read for anyone who cares about the future of basketball. -- Alexander Wolff, Sports Illustrated
For all its clever advertising campaigns, the real story of the sneaker industry is one of influence peddling and the unholy, unscrupulous recruitment of children. This is that story, in excruciating detail. -- Phil Mushnick, New York Post and TV Guide
For those who care about the game, SOLE INFLUENCE sends a most disturbing message. Read it and weep. But read it. The nasty Vaccaro-Raveling rivalry and the story of Nike pitchman Myron Piggie are alone worth the price of admission to college basketball's house of horrors. -- Armen Keteyian, CBS and HBO Sports
We always knew something stunk about basketball and the sneaker business, and SOLE INFLUENCE lets us know where the stench is coming from....A most revealing and insightful book. -- Jackie MacMullan, Sports Illustrated
From Library Journal
This book examines a particularly seedy side of contemporary sports: the devious, distorted, duplicitous multibillion dollar search for the next Michael Jordan. That is, not for the next great basketball player but for the supreme corporate pitchman for the new millennium. According to Wetzel (managing editor, Basketball Times) and Yeager (a staff writer at Sports Illustrated), the principal players in this debased drama are Nike, Adidas, NCAA athletics, prep schools, summer basketball camps, and AAU teams and tournaments. Strikingly, all these influences are coming in contact with younger and younger kids, dipping down to the junior high school ages of 12 and 13. When these kids go to choose a college, a contributing factor is whether that institution's shoe endorsement contract matches their own. The story is very convincingly laid out and makes the ironic point that the phenomenon of Mr. Jordan so changed the landscape that there probably never will be another player with the same drive and relative innocence who so appeals to such a wide demographic. Highly recommended for all libraries.
-John M. Maxymuk, Robeson Lib., Rutgers Univ., Camden, NJ
Copyright 2000 Reed Business Information, Inc.
About the Author
Don Yaeger is nine-time New York Times best-selling author, longtime associate editor at Sports Illustrated, and award-winning inspirational speaker. He lives in Tallahassee, Florida, with his wife, son, and daughter.
Most helpful customer reviews
14 of 14 people found the following review helpful.
Powerful and Eye Opening
By David Stringer
As a pretty dedicated fan of college basketball, I had heard coaches rail on about summer recruiting, AAU middle men and shoe companies. Now I know why. I encourage anyone who cares about the game to read this. It details not only how things have gotten corrupt, but why. Instead of using broad strokes to declare summer recruiting as a bad development, Sole Influence shows why in detail. Myron Piggie stuff alone is worth the read. The solutions are complex, but given the amount athletic directors and college coaches are working on it, something is inevitable. After reading this, fans will know why the sooner the better. The best basketball book I've read in years. Authors make a complicated story very readable and easy to follow.
6 of 6 people found the following review helpful.
Outrage, a complete lack of ethics...
By Sharon Adams
I've suspected for decades that the college recruiting process was (is), to a certain extent, corrupt.
To even the casual observer of college basketball, at the upper echelon of Division I, there is (has been) an uneven playing field. It's as if some colleges have had the top five picks in the annual draft for several years in a row.
On the surface the uneven playing field seems impossible to explain, but books like "Sole Influence" begin to shed light of the corruption that mars college basketball -- the search for the next Michael Jordan.
In a series of anecdotes, the authors provide case studies of how, especially, Nike and Addidas have made a mess of AAU basketball, especially in large urban centers.
It's difficult, almost impossible, to get first hand information, especially from big-name college coaches -- few go on the record. What "Sole Influence" reveals, seems to me, is the tip of the iceberg.
The most shocking revelations surround the role played by George Raveling, the former head coach at Washington State, Iowa and USC. Thankfully, Raveling made himself available to the authors and provides candid comments which, while attempting to rationalize his role in this sorry mess, tend to indict him as one of the prime offenders.
The book, although poorly edited, contains much food for thought and is worthy of reading and reflection by serious college basketball fans.
The authors include a good index, but omit footnotes and a bibliography of sources. Also, a complete list of names of persons interviewed for the book would have been appreciated. To the layman, many of these "characters" are complete strangers.
The authors have included capsule introductions to the book's key "characters," which are especially helpful for those of us unfamiliar with the shoe company corruption of AAU basketball.
I agree with those who've commented about the book's excessive repetition, as the authors do a thorough job of indicting the shoe companies.
The authors do provide some implied remedies for the problems they've documented. Whether these recommendations are feasible, given the hunger for dollars, is questionable and discouraging.
Again, this title is recommended for college basketball fans who care about the integrity of the game. The book makes me wonder to what extent college basketball has integrity.
2 of 2 people found the following review helpful.
A bit long-winded, but insightful and informative
By Paul Stuart
One thing is for certain about 'Sole Influence': this is one well-researched book. Wetzel and Yaeger certainly did their homework over the approximate 5-year period comprehensively detailed in the book. Almost no roundball was left unturned.
Worth nothing, however, is that nearly all of the information gathered is of the second hand variety - especially when it comes to AAU coaches, Nike, prep academy representative, and/or players who benefited from the system Wetzel and Yaeger denounce. Thus, while Wetzel and Yaeger valiantly attempt to provide a semblance of objectivity, the 'other side' appears via second hand quotes weaved in to fit story lines.
To elaborate, the authors' disdain for Nike becomes incredulous at times, especially in contrast to their free passes for both Adidas and Reebok. It appears those willing to continuously go on the record (Sonny Vaccarro, for instance) - and arguably fairly enough - were given love taps.
Also, the attempts at objective balance go out the door once Wetzel and Yaeger find their respective soapboxes. This book feels stretched for 50+ pages, solely (pun intended, I suppose) to feature diatribes against the corruption of the basketball recruitment process as a whole.
For example, Michael Jordan's career evolution is cited as a litmus test for how players should act and be recruited. Still, Jordan's early days in NC lacked the broadcasting revenue, Internet engine and global market that is today's reality. Not to mention the financials of publicly traded companies (eg Nike) almost solely based on athlete endorsements to launch new product lines.
Flaws aside, 'Sole Influence' remains a goldmine in its detailed explanation of the inner workings of hoops development. I wouldn't call it a must-read, per se, rather a nice historical snapshot (1995-2000) of the underbelly of basketball breeding.
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